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Website Design for Swimwear
Who?
Salty Maggie Swimwear
When?
2021-2022
Problem
As part of the rebranding for saltymaggie.com, a new website design was proposed.
As a startup company, the design needed to provide brand awareness to improve market penetration, as well as being appealing enough to maximise new customer acquisition.
Solution
Different layouts were tested for the placement of items. A first version was included in which the brand awareness was prioritised.
Later designs gave higher priority to new customer acquisition by providing appealing incentives, such as a sales campaign.
The number of displayed products was also optimised by making a compromise between too many choices (which could delay customer choice), and not enough (which may not match customer's expectations). The full list of products was placed in a separate section on the website.
What was special?
One of the most important learnings from this project was how critical the number of displayed product was. Too many products quickly made the users freeze, unable to make a decision, while not showing enough products could quickly lead to users seeing their needs not being met.
In order to solve this, a very specific "Feature products" section was shown on the homepage.
