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Logo Development for Salty Maggie Swimwear
Who?
Salty Maggie Swimwear
When
2021
Problem
The team at saltymaggie.com was looking for rebranding.
It was a priority for the logo to revolve around their innovative concept of eco-friendly swimwear, making orders carbon-neutral through reforestation.
Solution
The usage of tropical leaves incorporated both the concept of swimwear and their eco-friendly vision. For this, research was performed on different tropical trees and mock-up designs were created.
The brand is also committed to addressing women's needs by fostering inclusivity and enhancing their self-assurance in their appearance, so very neutral shapes (in this case, a diamond) were chosen to represent the independence of design from the subjective idea of beauty.
What was special?
Having a lot of experience creating art, this project was very special as it allowed me to develop studies on paper that later on I translated into computer designs.
Salty Maggie was offering a very special product, combining women empowerment with an environmentally-friendly solution to retail practices, and it was very beautiful to capture that spirit into a logo.
